Connected Screen Advertising: Everything you need to know about Ambient CTV
What is Ambient CTV Advertising?
The integration of digital technology has unlocked new possibilities, including customization, geotargeting, dynamic video ads, and real-time data. These advancements ensure that advertisements are highly relevant to audiences, driving engagement and delivering measurable impact.
Evolution of OOH Advertising.
OOH, advertising is one of the earliest forms of advertising. It dates back centuries ago when the Egyptians would carve their treaties on large stone walls to publicise them. However, OOH, as we know it, started in 1450.
Creative Approach to Every Projects
It started off, eventually, in the form of handbills (flyers) which were handed out to the public. These often contained details of events, information about a product or any details that one needed to be publicised. Then came the illustrated posters. These were often hung by shopkeepers outside their shops and were graphic-heavy – to grab the attention of any passerby.
In the 1830s, billboards were on the rise. These were mainly used by restaurants and hotels on highways to grab the attention of those travelling long distances. In the 1960s, OOH diversified into bus stop hoardings, and over time, other forms such as kiosks, mall displays, advertising on transit modes etc. In the year 2005, the first digital hoarding was installed, marking the dawn of